© 2021 Kyle Lamond
All rights reserved

(Graphic Brutalism)

(2021)

(Editorial)

(Personal)

Graphic Brutalism is the outcome of my final year thesis project that explores the involvement and understanding of brutalism within the medium of graphic design.
        The cover design was a crucial element to this piece and aims to emulate the texture and dimples you would commonly find on large, brutalist, concrete structures. The tactile cloth hardcover features indents that help to mimic this aesthetic.

Dundee, Scotland

• Print Spec

52pp
170mm x 240mm
Screenprinted & debossed cover
GFSmith 175gsm Natural stock

Full project available on ︎︎︎Behance




(Architecture Fringe 2021)




(2021)




(Identity)




(Personal)

The 2021 Architecture Fringe embraces the theme of light, shadow and reflection - hosting a series of events specialising in each category.
        The identity is designed to be flexible and adapt to different forms and environments. It communicates each element through a strong use of typographic visuals, print techniques, motion graphics and a minimal, yet impactful colour palette that relates directly to themes subcategories.

Glasgow, Scotland

• Creative Fields

Art Direction
Branding
Typography
Print
UI/UX
Social Media

Full project available on ︎︎︎Behance




(Jakey Teas)




(2021)




(Editorial)




(Personal)

Jakey Teas is a small, recurring, publication that showcases some of Scotland’s worst beige and basic scran. Inspired by the Twitter account @JakeyTeas, it takes a contrasting approach to the food in question with a clean-cut aesthetic, adopting techniques traditionally used within upmarket cookbooks.
        Being another self-initiated brief, this allowed me to take full control of the art direction - including the design, photography, printing, and publishing.

Dundee, Scotland

• Print Spec

48pp
126mm x 184mm
Single colour print
50gsm Newspaper stock

Full project available on ︎︎︎Behance




(Brutalist Scotland)




(2018)




(Editorial)




(University)

This is a zine-style publication which was produced in my second year of University.
        It explores a curated selection of Scotland’s most precious pieces of brutalist architecture, with page layouts that aim to mimic some elements of the form which the building in question possesses.

Dundee, Scotland

• Print Spec

24pp
115mm x 222mm
Ring Bound
GFSmith Stock

Full project available on ︎︎︎Behance




(Kino-Eye Film Festival)




(2019)




(Identity)




(University)

Kino-Eye® Film Festival is the outcome of a branding and advertisement project with the objective of promoting a classic film festival that exclusively revolves around a movement or film genre that was relevant pre-1960s.
        My research and personal interests lead me to arrive at ‘Kino-Eye’ - a concept within Documentary Film making that focuses on the idea of the camera lens portraying a more accurate representation of life than the human eye

Dundee, Scotland

• Creative Fields

Art Direction
Branding
Typography
Print
UI/UX
Social Media

Full project available on ︎︎︎Behance




(The Rural-to-Urban Transect)




(2021)




(Editorial)




(Competition)

This publication was created in response to the 2021 ISTD brief ‘Putting things in order’.
        The Rural-to-Urban Transect is an urban planning concept that places all elements of the built environment in useful order, from most rural to most urban. This project takes you on a journey through each of the 6 zones, beginning with ‘T1’ natural areas as it transitions through our environment to the ‘T6’ city centers.

Dundee, Scotland

• Print Spec

50pp
190mm x 290mm
GFSmith Bright White Stock
270gsm Cover & Inserts
175gsm Main body
Dual Wire-O Bound

Full project available on ︎︎︎Behance




(First City Events)




(2020)




(Identity)




(Commission)

First City Events is an event management company based in Scotland that approached me to produce a new identity. The logotype makes use of a modern, sans-serif, customised typeface directly linking to the urbanisation we associate with a city environment.
        Utilised alongside a minimal duo-tone colour palette that has been adapted to work as a gradient, it acts as the key identity throughout all individual elements.

Kinross, Scotland

• Creative Fields

Art Direction
Branding
Typography
Print
UI/UX
Social Media




(safeskate)




(2020)




(Identity)




(University)

Working alongside Glasgow based agency ‘Good Creative’ I was tasked with the brief of creating a brand for the greater good.
        My response to the brief led me to produce a brand I named ‘safeskate’ which aims to raise awareness of the creativity, personal growth and skill that can be found within skateboarding. Safeskate does this through the utilisation of a mentor programme that can help guide this younger audience through lessons and other group-based activities.

Dundee, Scotland

• Creative Fields

Art Direction
Branding
Typography
Print
UI/UX
Social Media




(ALIEN)




(2020)




(Motion)




(University)

‘ALIEN’ is a University brief I took on during my third year which allowed me to challenge myself within creative fields I was not very familiar with.
        I took a direct 3D typographic approach that is easily understandable for a general audience. The type makes use of an ‘alien’ like texture that ripples and distorts as the light and shape move across the screen. These elements were created within Cinema4D and allowed me to gain further knowledge and skill with this external piece of software.

Dundee, Scotland

• Creative Fields

Art Direction
3D

Motion

Typography